IPRAVS is a popular accessories brand from South Korea endorsed by Korean celebrities such as Girls' Generation (SNSD), Han Hyo Ju and Yoon Eun Hye. IPRAVS's name is an acronym for "Proud Realizers of Added Value", referring to people who shop for both quality and price. Founded in 2006 by Park Kyoung Eun, IPRAVS regularly launches a wide range of new accessories such as earrings, necklaces, bracelets and hair accessories with classic and trendy designs conceptualized by its main designer Nam Aran, a graduate of graphic design and metal crafts. All made in South Korea, the accessories are crafted from a wide range of premium materials such as silver, titanium, Swarovski stones, leather, lapis lazuli and other semi-precious stones.

YesStyle is an authorized online reseller of IPRAVS.