Combining the words "prime" and "era," Korean skincare label primera is an eco-oriented cosmetic brand that collects and delivers the energy released from plants directly to the skin. primera's environment-conscious values ensure that all its products do not contain parabens, synthetic pigments, artificial fragrances and only a minimum amount of artificial chemical ingredients. The products are packaged in mostly FSC-certified paper and printed with natural soy ink as part of the brand's earth-friendly practices. primera belongs to the AMOREPACIFIC group of brands alongside Laniege, Innisfree, Etude House and others.
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